The legendary brand BOY London was launched in 1977 by Stephane Raynor. This brand was an instant succes among the punk youth of the 70's, that represented freedom, world peace and anarchy.
In 1977 BOY London Clothing opened its fist store on the world famous Kings Road, eventually going on to became one of the most iconic English fashion brand of the past 50 years.
BOY London clothes use a sophisticated monochrome black and white theme as its dominant colours on t-shirts, sweatshirts, leggins and caps. All of them made by following some specific fashion cuts, shapes and prints that are usually the word 'BOY' or the World War II Bird.
At the beginning, this brand was mainly focused on punk youth however, this rapidly expanded as demand for the brand grew within all genres as dis its celebrity fans, with Andy Warhol, Boy George and Madonna becoming just few of the top names rocking the brand during its early days.
Little by little, this brand was becoming more and more popular, losing its first mean of freedom, world peace and anarchy and has continued to grow from strength to strength with celebrities still waiting to be associated with the brand. Singers like the British Jessie J or the American Rihanna have became number 1 fans of the BOY London fashion brand.
Recently and as a surprise for all kpopers fans of this fashion label, some Korean Idols are joining this trend as we all can see.
These idols are the MTV Worldwide act Asia-Pacific winners, BIGBANG and one of the members of the rookie group B.A.P, Zelo.
BIGBANG, the five members boyband that was born on 2006 have decided to use this brand on several of their shows like SoundFest  "Fantastic Baby" Inkigayo performance. Surprisingly, all of the members wore it!
Zelo, the maknae of the rookie boyband of TS Entertainment, B.A.P have been worn on this brand for the recording of the MV of their single 'No Mercy' and another events.
Apart from these two, another Korean idols have worn this brand, some of them are Lay of EXO-M and Junhyung of B2ST.
For more information about the brand, visit its official website on the link below.
What's your opinion about Korean idols to wear this brand? Do you like or do you dislike?
Did you know this brand before? If yes, how did you know it?
'From Warhol, to Madonna, Punks through to New Romantics, club kids to fashionistas, all have worn BOY.'
-PLEASE, DO NOT COPY-